Lapland has great surroundings to offer for various advertisements, commercials, and TV shows. Lapland has also become more and more successful as a filming location for international film productions. This is no surprise, since this success is supported by both the unique settings for filming in Lapland and the area's high level of media expertise.

The Finnish Lapland Film Commission and The Midnight Sun Film Centre have a mutual role in marketing Finnish Lapland to film production companies and to promote co-operation opportunities between various parties in the field. Skábma, The Indigenous Peoples' Film Centre, strives to promote Sámi film and TV production and the development of knowledge based on indigenous peoples' culture. The links on this page provide more information on the matter.