The three owners of Apukka Resort are having coffee and a conversation in the dining area of the hotel in Rovaniemi, Lapland.
Photo by: Jasmin Koivisto
The owners of Apukka Resort Harri Mällinen (left), Markus Kolari and Miika Sorvari are happy with the business' quick and sustainable growth.

Apukka Resort shot into growth, now they invest in the rise of tourism in Lapland

The travel industry believes in the return of tourism in Lapland post-Covid. A travel company in Rovaniemi, Apukka Resort, invests in new Lappish Kammi Suites and renovates their spaces with nine million euros in the next two years.

– We opened the doors of Apukka in 2017 and since then, we have grown fast and profitably, CEO of Apukka Resort Harri Mällinen describes the start of the business.

Apukka Resort was established in Rovaniemi near two lakes. The quality customer experience, which the company offers, has many elements from the area’s history. The excellent location close to the airport, Santa Claus Village and nature create a good environment for the accommodation but also for offering programme services.

During the first three years, Apukka’s net sales rose to EUR 2.9 million. With the new investment, Apukka Resort expects a turnover of more than ten million euros.

– Lapland will be one of the winners when tourism recovers because the region is sparsely populated and we have a safe, organized society, cleanliness and unique nature, CEO of Apukka Resort, Harri Mällinen, notes.

Wondrous nature experience every season

In Rovaniemi, Apukka Resort strives towards strong growth with a comprehensive accommodation investment of nine million euros as tourism starts up again. The investment project’s main goals are to strengthen the resort’s capacity with unique types of accommodation and support the tourism recovery in Lapland.

Apukka Resort builds 35 Lappish Kammi [hut] Suites, 15 Lappish Kammi Family Suites, a Kota restaurant and traditional saunas and expands the current restaurant and reception to match the growing capacity. The first part of the investment project with 15–20 kammi suites and five family suites will be ready for the winter season 2021–2022.

The suites are ecological Lappish luxury with an authentic kammi-feel. The suite with a kitchenette and 32 square meters fits in two to four people and the 40-square-meter sized family suite with a full kitchen fits in up to six people.

The panorama windows give a unique chance to experience Lapland’s eight seasons; everything from the midnight sun, colorful Arctic autumn and Northern lights. The business promises an around-the-clock nature experience to its customers.

Since nature is at the forefront, Apukka Resort has focused on sustainability from the very beginning. The Kammi suites will be covered with installed mor material and built in harmony with the surrounding nature. Additionally, the new bigger suites with a kitchenette and family suites with a kitchen make longer stays possible which betters sustainability and health security.

A digital picture from outside of the planned Kammi Family Suite in Apukka Resort, Rovaniemi, in the winter time with lots of snow and Northern lights in the sky.
Photo by: Apukka Resort
A digital picture from inside of the planned Kammi Suite in Apukka Resort, Rovaniemi. The suite has a skylight showing Northern lights in the sky.
Photo by: Apukka Resort

Investments strengthen the tourism in Lapland

The tourism industry in Lapland has several upcoming investments, as there is trust in the region for making Lapland an attractive travel destination and for tourists arriving when the borders are open. In Lapland, one can experience unique Arctic nature and natural phenomena, and interesting program services and accommodation experiences to go with them.

– The extensive investment news of Apukka Resort Ltd strengthen the international and domestic significance of Rovaniemi as a travel destination, says Managing Director Sanna Kärkkäinen from Visit Rovaniemi. – According to Visit Rovaniemi, the investment will hold a higher significance within tourism recovery.

The current tourism trends, such as health security, space and nature, are on Lapland’s side. The northern part of Finland is known for its captivating nature, low population density and outdoor activities.

– In tourism recovery, a more year-round quality of the industry will be revealed, and the special accommodations shall relate by offering unique seasonal nature experiences. Authentic stories combined with local experiences together with the health safe concept will be the leading assets of Rovaniemi on a global scale, Kärkkäinen says.

The industry’s strong growth before the pandemic foreshadows a bright future. In Rovaniemi, the capital of Finnish Lapland, accommodation sales topped the region’s 2019 average with a 16-percent increase from the previous year, RevPAR (Revenue per available room) being comparable with Helsinki.

Two-thirds of Rovaniemi’s visitors are from abroad. The biggest markets are China, Germany and the United Kingdom.