Nova Skyland expansion investment in Rovaniemi
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Nova Skyland on the Arctic Circle expands and trust in the growth of Lapland's tourism 

Located in Santa Claus Village, Nova Skyland Hotel has carried out a second-phase investment and significantly increased its capacity. The vice CEO believes in the appeal of Lapland and the opportunities for growth in the tourism business. 

Nova Skyland Hotel is located in Santa Claus Village on the Arctic Circle, near the Santa Claus Office and Main Post Office, yet in a private spot at the edge of the forest. The hotel apartments are decorated in Scandinavian style and the restaurant serves food that is a mix of Lappish and Asian dishes and made of locally-sourced ingredients  

“The living rooms are 6-8 meters high, and the large windows make nature become a part of your room space,” says vice CEO of the company Tian Zhang. 

“Our apartments combine the ambiance and best aspects of a glass igloo and traditional log cabin.” 

The first stage of the hotel, which included the main building, restaurant, and 14 apartments, was completed in 2017. At that time, the investment amounted to €6 million. Nova Skyland Hotel is backed by international investors. Tian Zhang explains that the investors were convinced by the tourism opportunities and unique nature of Lapland. 

Rovaniemi is a very attractive place for tourism investment and the Arctic Circle in the heart of Rovaniemi tourism.” 

The occupancy rates in Rovaniemi are the highest in Lapland and there is even a shortage of accommodation capacity in the high season. The Nova Skyland business has also met expectations. 

“Our market area is extensive, customers come from all over the world. We have invested in marketing and actively participated in various tourism fairs.” 

Investment and expansion of capacity allows for growth

From the very beginning, Nova Skyland had a clear view that capacity will be increased. 

“Increased capacity was needed to enable growth. There was a preliminary plan ready for the second phase when the hotel opened in 2017. However, the idea was to adapt and adjust the extension plan based on experiences and customer feedback.   

The €5 million expansion now completed is 3,100 square meters in size, and the 19 new apartments increase the hotel’s accommodation capacity to a total of 152 beds.  

The 56 m2 Aurora Suites of the extension will continue the hotel concept and clear Scandinavian style. Efforts were made to minimize the number of trees removed during the construction phase to keep the environment as natural as possible.  

“Guests appreciate the design of our hotel and the surrounding nature. The magical northern lights of Lapland are also visible in the bedroom through the panoramic window of the new apartments. 

The company is also pleased about the smooth running of the bureaucracy before construction.  

The city and public authorities have had a positive attitude towards the project and the cooperation has been smooth. 

“Lapland Tourism has been growing at a record pace in recent years, and the industry is still expected to grow. The highest growth figures have been recorded in the winter season, but now the statistics of the summer indicate that year-round tourism is growing. The demand is positive,” says Tian Zhang.  

“The future looks very interesting for us and the Chinese market appears to still be growing. We are confident that our concept and the appeal of Lapland will attract a growing number of tourists.”