An Ambassador of creativity who has lived in North America for 34 years, editor of The Cool Hunter, the Finnish blogger with the widest readership, a cosmopolitan, consultant and keynote speaker who leaves no listener cold.
– My enthusiasm towards Lapland ignited in recent years because I think it’s great that local entrepreneurs invest, start up businesses and build the local economy. I see huge potential in the fields of tourism, arctic design and arctic expertise. Lapland has great prospects. There are a great many matchless, globally unique and valuable aspects of Lapland that are worth investing in.