Creativity helps other major sectors, such as tourism and industry, reform and find sustainable business models. All sectors and industries can utilize the talent and competencies of the creative sector in some manner. Creative skill and competence tend to have a direct link to business.
The creative sector comprises a wide variety of industries, including audiovisual productions, the game industry, performing arts, design and marketing. The strengths of Lapland’s creative industries are their versatility and original and unique identity.
Lapland is a tailor-made environment for creative industries.