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Infographic: 10 facts about tourism in Lapland 2018

Tourism industry in Lapland keeps on growing. Check out the infographic below for more details.

10 facts about tourism in Lapland 2018

View a full-sized version 10 facts about tourism in Lapland 2018 of the infograph here.

Lapland as driver for tourism growth

The accommodation capacity, including official and unofficial capacity, in Lapland has exceeded 100,000, and all those beds were put to good use in 2017. Here’s a rundown of how many international overnight stays happened across Lapland:

  • Enontekiö – 51,000
  • Muonio – 78,000
  • Kittilä – 267,000
  • Kolari – 151,000
  • Tornio Valley – 14,000
  • Rovaniemi – 415,000
  • Kemi – 104,000
  • Kuusamo – 144,000
  • Salla – 30,000
  • Pyhä-Luosto – 64,000
  • Saariselkä – 203,000
  • Inari-Utsjoki – 256,000

From 2016, international overnight stays (1.48 million) grew 22%, overtaking domestic overnight stays (1.43 million).

In 2017, British travelers remained in the top spot, representing 19% of all international overnight stays. Here’s the rundown:

  1. UK, 19% – 274,000 overnight guests
  2. Germany, 11%, 162,000
  3. France, 10%, 141,000
  4. Netherlands, 83,900
  5. Norway, 5%, 68,700
  6. All others, 49%, 750,400

China topped the fastest growing markets, ranking 6th for overnight stays.

  1. China, 82% growth, 63,700 overnight guests
  2. Australia, 59%, 25,000
  3. Netherlands, 41%, 83,900
  4. Singapore, 22%, 28,800
  5. Italy, 21%, 43,000

Overall, there were 2.9 million overnight stays in Lapland in 2017, a 9% growth from 2016, and 1% more than Finland overall.

Passenger traffic through Lapland airports reflected the increase in international guests. Rovaniemi, being the largest airport in Lapland, naturally had the most traffic. Here’s the rundown:

  1. Rovaniemi, 579,000 passengers
  2. Kittilä, 325,000
  3. Ivalo, 211,000
  4. Kemi-Tornio, 104,000
  5. Kuusamo, 88,000
  6. Enontekiö, 26,000

Christmas and winter continue to be the largest draws to Lapland, with the month of December being the most popular, both in terms of overnight stays and passenger traffic. Here’s the numbers:

 

Month Overnight stays Passenger traffic
January  311,000  331,000
February  349,000  161,000
March  389,000  164,000
April  254,000  83,000
May  63,000  45,000
June  148,000  52,000
July  261,000  78,000
August  193,000  49,000
September  208,000  55,000
October  95,000  52,000
November  171,000  92,000
December  465,000  331,000

In all, the total tourism demand in Lapland reached 1 billion euros in 2017 and employed 7,000.