Lapland - Above ordinary
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Welcome to Lapland!

Lapland - Above Ordinary

 

Lapland is above ordinary - spiritually, geographically and in everything it does.

Lapland is a safe and healthy living environment for growth and development. You can live and work in the region and be in the heart of nature at the same time. In Lapland the pieces of life fall into place.

Lapland is peaceful, a place you can always breathe in deeply and feel free from daily stress. The world is near, yet suitably far away. The very best Arctic region.

Examples:

  • Lapland is the cleanest corner of Europe: Lapland has been proven to have the purest air and the cleanest wild food such as reindeer, game, fish, berries and mushrooms. Due to the bedrock the soil is naturally very pure. (Source: MTT Agrifood Research Finland, Northern Purity 2012 www.lapintutkimusseura.fi).
  • Lapland is globally the largest organic area of renewable nature products. The certified area is about 9 million hectares, 99% of the forest area of Lapland. (Source: MTT Agrifood Research Finland and 4H Lapland).
  • Space to live
  • 8 seasonal periods: First Snow, Christmas, Frosty Winter, Crusty Snow, Departure of Ice, Midnight Sun, Harvest Season and Colourful Autumn. 
  • Good employment prospects for the future
  • Excellence in numeorus sectors
  • Unique natural resources
  • Ski trails from October until May
  • The Sámi culture
  • Santa Claus
  • As many reindeer as people

LAPLAND - ABOVE ORDINARY chrystalizes five factors which makes Lapland attractive:

 Open and Arctic

Open and Arctic.

Lapland is an international meeting point without borders. This has created a culture of transparency. The very best Arctic region.

Lapland provides a stable and secure business environment, with modern industry, internationally oriented export companies and businesses supported by strong cooperation and collaborative networks in a conducive athmosphere. Excellent relations with neighbouring countries and cultures offer a variety ready opportunities and natural channels of commerce. Lapland is also used to paying a constructive and conciliatory role. In the future, climate change, natural resources and the demand for new logistics connections will emphasize the global importance of Lapland.


Consider it Done

Consider it Done!

In Lapland brisk and bold ideas and expertise go hand in hand, in an international yet local environment.

In Lapland things get done on time.The communal atmosphere, efficiency and hospitality are local strenghts. Together they createa unique whole. Lapland's nature and the environment along with Lappish perseverance can be seen in numerous ways. It is especially visible in the high quality of products and services available. Lapland is known for its originality, skills and attitude.

 Rich in Nature

                                       Rich in Nature.

Lapland is rich in nature. People living in the towns or countryside feel close to the nature - it feels like a second home for many.

Clean and pure nature provides people with well-being, work and positive life experiences. Rich natural resources are the basis for the region's livelihood, industry and business. Lapland's special areas of expertise extend to the harmonious use of natural resources and economic activity (e.g. tourism, mining, forestry and reindeer husbandry), taking into consideration the needs of the different groups in the region. Laplanders understand the uniqueness of the nature in the region and the responsible use of resources. The area's diverse nature leads to opportunities in the development of new products and industries especially in the switch from oil based economies to bio-economy. Lapland has a rare combination of sparsely populated areas with a variety of urban centres, tundra, sea, rivers, silence and the sounds of life in nature. You can live and work in the region and be in the heart of nature as at the same time. Even though the world is changing, the northern lights, stars, midnight sun and the polar night remain the same.


Pure Madness

Pure Madness.

Positive originality, which is contagious. Everyone is uniquely individual. Laplanders are genuine, not cocky, but bold and distinctive. They have a deep primal energy, which is highly contagious.

 The region is known for its relaxed and etrepreneurial spirit, good natured down to earth attitudes and racy sense of humour. Laplanders will not turn their backs on anyone and are not afraid of standing out from the crowd. In Lapland, people in the arts and sciences boldly and freely experiment with new ideas and make them their own. Intellectual and spiritual freedom creates and open atmosphere in which it easy for everyone to be themselves. 

Arctic Magic

Arctic Magic.

In Lapland there is a strange kind of magic that cannot be described in words alone. It can only be experienced. 

The northern conditions have made Lapland a mystical place. The unique connection with nature offers unforgettable experiences. Lapland sensitizes, refreshes and soothes you. The atmosphere is genuine and relaxed it feels good to live and be here. The region is a fabulous attraction that inspires both residents and visitors alike. The experience of Lapland is immediate and its impact is unforgettable!

Lapland brand


  Lapland presentation.pptx 

 

Lapland Material Bank

Lapland Material Bank offers free of charge multiple Lapland brand material, tools and practical hints for communication material presenting the region Lapland, Finland.

 
 
 

Where is Lapland?

The region of Lapland is located in the middle of Barents Euro-Arctic region by being the threshold in the Arctic, shearing the common border with Russian federation, Norway and Sweden. Lapland is the northernmost region of Finland and the European Union. The Arctic Circle runs in the southern part of Lapland. It can be explored in the capital of Lapland, Rovaniemi, for example, where the Arctic Circle is conveniently located.

Read more: How to get here?

 

Livelihoods

The economic structure of Lapland is strongly service accentuated: nearly three quarters of jobs are in service industry, one-fifth in processing industry and approximately 5% in extractive industry.

The main branches of industry in Lapland are forest- and metal industry, tourism, trade and  mining industry.

When it comes to business and employment, the prospects of Lapland's development are positive based on the mining- and metal industry, energy projects and tourism.

 

Read more about Business in Lapland.

 

 

Clean and diverse nature

The nature of Lapland is varyingly diverse. The hills and the coastal area of the sea form great differences in altitude.

Eight national parks are located in Lapland's vast area. They are valuable and conserved natural attractions where the richness of nature is emphasised. The most famous waters are Lake Inari and the longest river of Finland, Kemijoki.

The seasons in the northern climate are clearly distinguishable from each other. Nature is living and changing according to the seasons, which in turn increases possibilities for recreation and activities. In Lapland one can enjoy warm and sunny summer days, frosty and beautiful winter days, as well as the uniqueness of the Polar night and the Midnight sun, the long periods of continuous night and day. Not to mention the Northern lights and other natural phenomena.

Lapland is the cleanest corner of Europe: Lapland has been proven to have the purest air and the cleanest wild food, such as reindeer, game, fish, berries and mushrooms. Due to the bedrock the soil is naturally very pure. (Source: MTT Agrifood Research Finland, Northern purity 2012).

Lapland is globally the largest organic area of renewable nature products. The certified area is about 9 million hectares, 99% of the forest area in Lapland. (Source: MTT Agrifood Research Finland and 4H Lapland).

 Read more about our Nature.

 

Inhabitants

Lapland includes 21 municipalities which form six sub-regions. The area has approximately 182,000 inhabitants which is 3.5 % of the entire population of Finland. The average population density in Lapland is 2,0/km ² (EU average 116/km ²). Lapland's administrative capital Rovaniemi and industrial cities Kemi and Tornio have the most inhabitants.

Approximately 10,000 Sámi , the only indegenous people in European Union, live in Finland with approximately 35% living in Lapland in the municipalities of Enontekiö, Inari and Utsjoki and the northern part of Sodankylä. These municipalities form the Sámi Homeland (Sápmi) together with the northern parts of Sweden and Norway and the Kola Peninsula.

Read more about Municipalities of Lapland.