Husky dog in Harriniva, Muonio
Sustainable tourism business grows

Tourism industry

Lapland is on the cutting edge on tourism development. The North is known as a sustainable and responsible destination where enchanting nature surrounds the traveller. Lapland is an easily accessible wilderness which offers one-of-a-kind experiences in the arctic nature.

Lapland is an internationally known brand, and a tremendous amount of the industry’s growth has come from the international market, such as Central Europe and Asia. In 2019, there were over three million registered overnight stays, of which over half came from an international customer base.

 Finland, and Lapland especially, has been one of the safest regions during the Covid-19 pandemic. As the tourism industry starts to recover, Lapland warmly welcomes travellers back. Health security is of utmost importance. Lapland has several ongoing investments, as there is trust in the region for bouncing back from the pandemic.

Lapland’s investments in year-round development and sustainability offer opportunities for new bold entrepreneurs and investors to become a part of a strong and well-functioning business network. The greatest growth potential lies in high-quality accommodation and the program services sector.

Explore the wild possibilities and join the success story!

Solutions & success stories

Have a look at some examples from Lapland

Arctic Guesthouse & Igloos grows sustainably in business-friendly Ranua
The owner praises the business environment in Ranua, Lapland, and the enthusiasm for the development of tourism.
Outdoor and slope investments improve tourism infrastructure in Lapland
Metsähallitus invests in outdoor and recreational areas in Lapland's national parks. Also, slope infrastructure investments are happening in Ylläs and Pyhä.
Travel trends support Lapland’s tourism but recovery will take time
International tourism is believed to show the first signs of recovery in Europe from July onwards.
Apukka Resort shot into growth, now they invest in the rise of tourism in Lapland
A travel company in Rovaniemi invests nine million euros in new accommodations.
New hotel investment boldly responds to Enontekiö’s tourism potential
The hotel-service entity is an investment of approximately four million euros.
Holiday Village Valle innovates and brings tradition to the modern day in Utsjoki
The company develops new accommodation experience inspired by traditional peat huts.
Four comments on responsibility in tourism in Lapland: ”A competitive advantage which will only grow in significance”
Four major companies in tourism share their views on sustainability.
Investments in sustainable high-end tourism are growing in Lapland
Entrepreneurs believe the Covid-19 situation could even strengthen Lapland’s brand in the world.
Finns are enticed into Harriniva with reformed services and impressive campaigning
Resilience shows in the local entrepreneurs' actions.

Investment and business opportunities

Join the sustainable business

Impressive tourism investment site in Rovaniemi in an attractive location
The region of Ounasvaara offers tourism and catering operators good business potential in the immediate vicinity of a ski resort and golf course
Hotel Isomus – A hotel investment opportunity in the heart of Saariselkä
The hotel will provide great views of the surrounding old-growth pine forests and the unspoiled natural beauty of the national park.
Hotel Kaunispää is an investment opportunity at the foot of a fell in Saariselkä
The preliminary concept emphasizes nature and local culture.
Gorge Lake Arctic Resort in Salla
The beautiful natural environment creates a framework for the new investment.
Sport Resort Ylläs Project – A major new development plan in Ylläs
Sport Resort Ylläs is the biggest tourism resort development plan in Lapland.
Hotel Bassi – the first five-star hotel in Pyhätunturi
Tourism in Pyhätunturi area has grown steadily by two digits for the past four years.
Pyhätunturi offers opportunities for new tourism operators
The growing tourism industry in Pyhätunturi offers new business opportunities.  
Wellness Sport Hotel Project in Sodankylä
Sodankylä has a demand for high-quality accommodation suitable for holiday and exercise tourists and business travellers.
Enontekiö is looking for new tourism operators
The local detailed plan will offer possibilities for accommodation and programme services.
Ranua Zoo Hotel
Ranua Zoo offers an investment opportunity for a wilderness hotel.

Do you want to know more – contact us!