Husky dog in Harriniva, Muonio
Sustainable tourism business grows

Tourism industry

Lapland is on the cutting edge on tourism development. The North is known as a sustainable and responsible destination where enchanting nature surrounds the traveller. Lapland is an easily accessible wilderness which offers one-of-a-kind experiences in the arctic nature.

Lapland is an internationally known brand, and a tremendous amount of the industry’s growth has come from the international market, such as Central Europe and Asia. In 2019, there were over three million registered overnight stays, of which over half came from an international customer base.

Lapland’s investments in year-round development and sustainability offer opportunities for new bold entrepreneurs and investors to become a part of a strong and well-functioning business network. The greatest growth potential lies in high-quality accommodation and the program services sector.

Explore the wild possibilities and join the success story!

Travel trends support Lapland’s tourism but recovery will take time
International tourism is believed to show the first signs of recovery in Europe from July onwards
In Harriniva, time and tide wait for no man – Finns are enticed with reformed services and impressive campaigning
The coronavirus crisis has caused many challenges to the tourism industry but Lappish tourism companies rise to the occasion.
Travel businesses in Lapland make sustainable choices a priority
Staying true to environmentally conscious business management is essential for Naali Lodge's founders in Posio.
Four comments on responsibility in tourism in Lapland: ”A competitive advantage which will only grow in significance”
Harriniva, Santa Park Arctic World, Pyhätunturi Ski Resort and Lapland Safaris explain what responsibility meansin the tourism business in Lapland.
Lapland’s gold reels in lucky visitors and travel investments
Lapland’s gold and potential in travel business persuaded Marko Touru to move to Sodankylä, Tankavaara, and become an entrepreneur.
Nova Skyland on the Arctic Circle expands and trust in the growth of Lapland's tourism 
"Our apartments combine the ambiance and best aspects of a glass igloo and traditional log cabin"
Investments in sustainable high-end tourism are growing in Lapland
The Covid-19 pandemic is a huge challenge for all, but entrepreneurs believe the situation could even strengthen Lapland’s brand in the world.
Xander van Rijswijk: “We are investing in Saariselkä because we believe in the area’s potential as a premium holiday destination”
Valo Luxury Retreats opens seven villas for the next winter season in cooperation with Dutchen, and plans to increase business operations in the future.
Big regional differences in Lapland's summer tourism – Finland's Covid-19 situation causes uncertainty for the winter season
Lappish tourism clearly suffered less from the coronavirus crisis during the summer season than the Finnish average.
Holiday Village Valle innovates and brings tradition to the modern day in Utsjoki
Finland’s northernmost municipality is Utsjoki, where the tourism industry relies on the wild nature, Sámi culture and the vicinity of the Norwegian border.

Do you want to know more – contact us!