Tourism in Lapland is growing steadily and significantly faster than the average international growth pace of the industry. Lapland is indeed the growth engine of the Finnish tourism sector, benefiting from a strong international brand, with growth coming from international markets. The biggest growth markets are in Central Europe and China, and over half of the annually registered three million overnight stays in Lapland are international.
Lapland’s attractiveness is based on the region’s unique, clean arctic nature and its phenomena as well as on solid local know-how. Currently, the biggest growth potential can be found in high-quality accommodation and the sharply growing tourist service sector.
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